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GDPR compliance
GDPR compliance
Sachi Dalmia avatar
Written by Sachi Dalmia
Updated over a week ago

ConvertWise is a product by WebEngage which is a marketing automation product. ConvertWise and Webengage are fully GDPR compliant.

The European Union General Data Protection Regulation (GDPR) is a comprehensive data protection law that governs how entities operating in the EU, targeting products and services to individuals in the EU or monitoring the behavior of EU citizens, handle personal information. The GDPR is intended to unify and strengthen the protection of personal data of people residing within the member states of the European Union.

GDPR & Your ConvertWise Integration

The GDPR defines three primary entities who are involved in the processing of personal data: Data Controllers, Data Subjects, and Data Processors. Each group has different roles and requirements regarding their interactions with customer personal data:

  • A Data Subject is an end-user whose personal data is being processed by the Data Processor on behalf of the Data Controller.

  • A Data Controller is the entity that determines the purposes and means of the processing of personal data.

  • A Data Processor is an entity which processes personal data on behalf and on the instructions of the controller (i.e., a service provider such as WebEngage).

In relation to ConvertWise's services:

  • The Data Subjects are the end-users, customers or other individuals who provide their personal data to you.

  • You are the Data Controller who decides how and why the personal data of the Data Subjects will be processed.

  • ConvertWise is a Data Processor that processes personal data on your behalf and in accordance with the instructions that we receive from you.

ConvertWise is fully GDPR compliant. For any further assistance regarding the rights of individuals and their data, don't hesitate to reach out to our support team.

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