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Is it right timing for me to get into personalization?
Is it right timing for me to get into personalization?
Apurva avatar
Written by Apurva
Updated over 7 months ago

The right time for you to get into personalization depends on various factors. Here are some factors you should keep in mind before you start personalizing

Establish a customer base:

It’s critical to have a solid customer base before diving into personalisation. Without sufficient data on customers it might get hard for personalisation to yield meaningful results.

We suggest you start when you have some site visitors to curate experiences catered to them. Start your personalization once your website has at least 1000 sessions.

Understand the norms:

Gain knowledge of your industry, customers browsing patterns to understand what personalizations would work, where you should place them on your website and benchmark results you expect.

Start with simple personalization: Begin with basic personalizations. For example,

  1. you can start with our AI-based recommendations which recommends related products based on a customer's browsing history or purchase behavior.

  2. You can make personalized banners for visitors that have abandoned their cart

Gradually expand your personalization strategies as you gain more insights and resources.

Monitor and measure results:

Continuously monitor the impact of personalization on key metrics like conversion rate, average order value, and customer retention. Use our analytics dashboard to measure the effectiveness of your campaigns and make data-driven adjustments accordingly.

Remember that personalization is an ongoing process that evolves with your business and customer needs. As your business grows and you gather more data, you can refine and enhance your personalization strategies to deliver increasingly tailored experiences to your customers.

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