Why run Personalized Banners?
Adding Personalized Banners is one huge step forward in the direction of truly giving your visitors a personalized experience on your store.
How?
You can add custom messaging on banners (like discounts, welcome notes, product information, new collection launches, loyalty programs, whatever you can imagine!) and show these banners to specific segments of visitors. Think of use cases like -
Show the STYLE10 discount code to only first-time visitors. Otherwise, show my default banner.
How do you create a personalized banner campaign?
Where can I place this?
Banners are just images. If you have an image, you can place it on any page of your website - Collection page, Home Page, Product Pages or Cart Page. You can also customize the size of your banner - You can have a strip-like banner, or a big banner like on your home page.
Please note - Personalized banners appear 1 second after your website has loaded. This is done to ensure that there is no impact on your site speed.
Best Practices
You can experiment with the size of the banner you want to display, such as a small, medium, or large banner.
Always have a clear CTA on your banner image and add a link to the image from our editor.
Place the banner on the top of the page to grab the most attention.
Limited-time discounts, announcing sales, collections and product launches are different ways to use personalized banners.
The most popular segments you can target -
First-time visitors, never purchased
Returning visitors, never purchased
Purchased at least once/purchased only once
Cart abandoners
Country specific
Excited?
This is an advanced feature, even for the best of marketers out there! Read through our inspirations below or reach out to us if you want to understand this better. We love creative marketing ideas and we'll do our best to help you out!
Inspiration
Banners for first time visitors
You’ve spent a lot of money to acquire this user, either through paid ads or organically and now they’re here on your website. This is your time to shine. Depending on your brand strategy you have to make sure this visitor turns into a customer. You can use the following inspirations for them.
Welcome discount - Showcase a special discount or promotion exclusively for first-time customers. This creates a sense of exclusivity and incentivises them to make a purchase. Instead of having annoying pop-ups, display the discount code right on your most visited pages.
Product knowledge - If your product category requires educating your customer, do it right there on the most seen real-estate.
Also redirect first-time visitors to a quiz for personalized recommendations as well as future targeting.
Product Showcase - Highlight a visually appealing banner featuring your best-selling or most popular products. You can also display a recent viral product.
Social Proof - Here you can display customer reviews, or if you’ve run a recent campaign with a well-known influencer. Also, if there has been any recent PR activity that might’ve intrigued them to visit your website should be showcased on the homepage itself.
Display any sale or offer you’re running - This can be upto offers, limited time discounts, free shipping or returns which can be enticing for the first time visitor who might be hesitant to shop from your store.
Storytelling - Craft a compelling banner that tells the story behind your brand, highlighting your mission, values, or unique selling points. Engaging storytelling can create an emotional connection with visitors and differentiate your brand.
Banners for the ones who have purchased
New collection or product launch - Returning customers who have already purchased from you want to see what’s new. Increase your customer retention by making it easier for them to be redirected to your newly launched collection/product
Referral Program - Feature a banner promoting a referral program that rewards returning customers for referring friends or family members to your store. This encourages them to share their positive experiences and helps expand your customer base.
Loyalty discount - Showcase a banner with exclusive discount or offer for returning customers. This creates a sense of appreciation and encourages repeat purchase.
Early Access or Sneak Peeks - Offer a banner providing returning customers with exclusive early access to upcoming sales, new collections, or limited-edition releases. This fosters a sense of VIP treatment and encourages them to revisit your store.
Seasonal or Holiday Promotions - Display a banner highlighting relevant seasonal or holiday promotions, such as discounts, gift guides, or bundled offers. This appeals to returning customers who may be looking for special deals during specific occasions.
Cart Abandoners
You’ve sent your journey of email, SMS, to your cart abandoner, but what about those users that don’t give out their information such as phone numbers and Email IDs? Nudge them directly on your website by showcasing a hero banner that tells them to purchase their cart. Depending on your brand strategy you can also choose to offer them a discount. This reduces the need to have spammy pop-ups
PS - Fun elements like an arrow pointing towards the cart can also be added to grab attention.
Country specific
If you have visitors coming from different countries you can customize the homepage based on that users location. This can be used to redirect the user to their country’s website or show them a collection personalized for that country.
PS - We’re currently only supporting user segments based on countries.
