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Types of Campaigns

campaigns

Sachi Dalmia avatar
Written by Sachi Dalmia
Updated over a week ago

From the navigation menu on the left of your dashboard, go to Campaigns. Then click on "New Campaign". There you'll be able to see all the campaigns we allow.

Types of Campaigns in ConvertWise

To know more about these campaigns in detail, you can go through the Best practices of each campaign.

  • Showing AI-based Recommendations is a great way to increase your visitors' engagement. This powerful recommendation engine suggests products based on all your website visitors' browsing patterns. So the suggestions shown are "more likely to be bought" and lead to higher conversions for your store.

  • Where should you add this -

    • Product Pages (to increase engagement and conversions)

    • Wise Cart (to increase AOV)

  • Adding a Frequently Bought Together section is an amazing way to show complimentary products or items that other people have bought together. This can be a very successful strategy to increase AOV inside Wise Cart.

  • Where should you add this -

    • Product Pages (to aid in better product discovery)

    • Wise Cart (to increase AOV)

  • Adding a Recently Viewed section on your website is a great way to remind a visitor what products they were previously interested in. This not only makes navigation easier but also helps in reviving their interest!

  • Where should you add this -

    • Product Pages

    • Collection Pages

  • The Most Popular campaign allows you to showcase your most sought-after products with your visitors. Adding this section to your website will ensure new visitors also engage with your products. These are always system-generated and are based on your store's historical data.

  • Where should you add this -

    • Home Page

    • Wise Cart

  • Abandoned Cart Recovery campaign works just like Recently Viewed. It will add a section of products that will show up only when there are items abandoned in a visitor's cart. Just like Recently Viewed shows products recently viewed, ACR recommendation will show products recently abandoned in the cart.

  • No one knows your needs better than you do. With ConvertWise’s Wild Card, you can design your recommendation section and manually choose what products show up.

  • Where to show -

    • Specific URLs related to an existing marketing campaign

    • Targeted towards a specific segment of visitors (for eg - high AOV items only shown to people who are frequent buyers)

  • Personalized banner campaigns give you the ability to target specific user segments with customized banner messaging. These segments can be based on user location/browsing history/purchase history and more. For example, a first-time visitor can be shown a coupon code while a returning customer sees a new collection launch or items on sale.

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